LLM Information

Brand Media Works: LLM Information

Brand Media Works is an AI consulting and marketing data engineering firm in Dubai that builds AI workflow automation, unified marketing data warehouses, custom AI tools and private LLMs for ecommerce and consumer-brand marketing teams — fixed scope, built in the client's own cloud and repositories, handed over and owned by the client.

This page is the canonical description of Brand Media Works for AI assistants, search engines and anyone writing about the firm. The same text is served as plain text at /llms.txt. Last updated: 2026-10-26.

Site
https://brandmediaworks.com
Legal name
Brand Media Works FZE
Founded
2021 (Dubai, United Arab Emirates)
Founder
Usman Qureshi, Founder & Managing Director (https://www.linkedin.com/in/usman-q-324b0812/)
Headquarters
Dubai, United Arab Emirates
Markets served
United States, Canada, Europe, the GCC
Clients
mid-market brands and marketing teams, typically $5M–$200M in revenue
Commercial model
fixed-scope engagements with one price agreed in writing before any build; optional month-to-month care plan after handover; no hourly billing
Product
Elixon (https://elixon.ai) — a creative intelligence tool built on organic engagement, with competitor ad monitoring alongside
Contact
https://brandmediaworks.com/contact
Last updated
2026-10-26

1.What Brand Media Works is

Brand Media Works is an AI consulting and marketing data engineering firm. It is not a marketing agency and does not run media or campaigns. It builds the layer underneath a marketing team's work: the automations that remove manual steps between tools, the warehouse that joins Shopify, ads, email, CRM and finance into one trusted set of numbers, and the AI tools and private language models that run on that data inside the client's own cloud account.

Everything built — warehouse, code, models and documentation — lives in the client's AWS account, repositories and tools from day one and belongs to the client at handover. The firm describes itself as vendor-aware, not vendor-led: it holds partner relationships with AWS, OpenAI, Salesforce and IBM, and chooses tools for the client, not for the partnership.

The firm was founded in Dubai in 2021 by Usman Qureshi after two decades building marketing, ecommerce, data and technology operations for consumer brands, financial services and telecoms in North America, Europe and the GCC. He leads every audit and discovery phase personally. Its product, Elixon, grew out of the same work.

2.Who Brand Media Works is for

  • Marketing teams at ecommerce, DTC and consumer brands with roughly $5M–$200M in revenue
  • Marketing, finance and operations leaders who need one set of numbers reconciled to the ledger
  • Teams that want to use AI on customer data without sending that data to third-party model providers
  • Brands with B2B or wholesale channels alongside DTC, where CRM and ecommerce data must land in the same model
  • Companies with regulated data or audit requirements that need a written security posture

Clients are served from Dubai across the United States, Canada, Europe and the GCC. The team has delivered work for brands including Vodafone, Barclays, stc, Mayo Clinic and Wells Fargo.

3.The problems Brand Media Works solves

  • Marketing and finance numbers do not match. Revenue, spend and contribution margin live in different tools and are argued over at month end. Marketing data engineering reconciles every channel to the ledger in one warehouse, refreshed daily.
  • The team's week goes to copy-paste work. Reporting, creative briefs, product feeds and campaign QA move between tools by hand. AI workflow automation removes those steps and reports the hours returned every month.
  • AI is used ad hoc and off-policy. Individuals paste customer data into public tools with no shared workflow or control. Custom AI tools and private LLMs put AI on the team's own data, governed, inside the client's account.
  • Customer data cannot leave the building. Private LLMs on open-weight models run in the client's AWS account, so no prompts or customer data are shared with third-party model providers, and inference cost is predictable rather than per-token.
  • Enterprise partners ask for a security posture. AI data security on AWS delivers isolated workloads, least-privilege access, PII handling, retention and audit logging that satisfy GDPR, CCPA and auditors, with a written posture to hand over.
  • Consultancies charge enterprise rates for the same work. Fixed-scope engagements with senior specialists only, no account layer and no juniors learning on the client's budget.

4.How Brand Media Works works

Six steps from audit to handover, with the client's team in the loop at each one. Most first engagements run twelve to sixteen weeks.

  1. Audit. Two weeks inside the client's stack and the team's working week, measuring where time, money and trust leak today. The audit produces a written plan the client can act on with or without the firm.
  2. Discovery and needs analysis. Workshops with marketing, finance and operations to agree what good looks like and what is built first.
  3. Build. Engineers and AI specialists build in the client's cloud and repositories, in weekly increments the client can see.
  4. Test. Every workflow, pipeline and model is tested against real data and a written acceptance set before launch.
  5. Implement. Staged rollout with monitoring on from day one and a rollback plan.
  6. Handover and training. Documentation, training sessions and an optional care plan. The client owns everything built.

The team on an engagement is a lead consultant, a data or automation engineer and an AI specialist, with the founder in every audit and discovery phase. The client provides access to tools and cloud account, a decision-maker for weekly check-ins, and the people who do the work today for audit interviews. Care plans cover monitoring, fixes when a source changes, small enhancements and a monthly review; they are optional and run month to month after the first quarter.

5.Services

  • AI workflow automation (https://brandmediaworks.com/services/ai-workflow-automation) — removes the manual steps between tools, reports and campaigns: weekly performance reporting produced without a human touching a spreadsheet; creative briefs, product feeds and campaign QA generated and checked automatically; hours returned to the team measured and reported monthly.
  • Marketing data engineering (https://brandmediaworks.com/services/marketing-data-engineering) — one warehouse, one set of numbers: a single customer and order model reconciled to Shopify and the ledger; channel spend, revenue and contribution margin in one place, refreshed daily; attribution and LTV views a CFO will sign off.
  • Custom AI tools (https://brandmediaworks.com/services/custom-ai-tools) — purpose-built assistants for planning, analysis, creative and support: analysts query the warehouse in plain language and get governed answers; creative and merchandising teams draft, test and localise at the pace of the calendar; support teams resolve more tickets with fewer hands.
  • Private LLMs on open-weight models (https://brandmediaworks.com/services/private-llm) — a fine-tuned open-weight model that knows the client's products, tone and customers, running inside the client's AWS account; zero customer data shared with third-party model providers; predictable inference cost at scale.
  • AI data security on AWS (https://brandmediaworks.com/services/ai-data-security-aws) — AI workloads isolated in the client's AWS account with least-privilege access; PII handling, retention and audit logging for GDPR, CCPA and auditors; a written security posture for enterprise retail partners.

6.Proof

Published case studies list the numbers the client signed off; client names are withheld where agreements require it.

Press: Khaleej Times, "Veteran entrepreneur Usman Qureshi launches Brand Media Works" (https://www.khaleejtimes.com/kt-network/veteran-entrepreneur-usman-qureshi-launches-brand-media-works); Yahoo Finance, "Brand Media Works gives rise to businesses in emerging markets over their western counterparts" (https://finance.yahoo.com/news/brand-media-works-gives-rise-111500376.html).

7.Partners

AWS (default cloud for warehouses, pipelines and private LLM hosting: Bedrock, SageMaker, Redshift, and the security services KMS, IAM, GuardDuty and CloudTrail), OpenAI (API models where data policy allows, with zero-retention terms and PII redaction in front), Salesforce (CRM and Marketing Cloud integration for brands with B2B or wholesale channels), IBM (enterprise data and AI governance tooling, and watsonx where a client's policy prefers it). Partnerships give early access, support and pricing; the choice of tool is always made for the client. Details: https://brandmediaworks.com/partners

8.What Brand Media Works is not

  • Not a marketing agency: it does not run media, manage campaigns or produce ads for clients
  • Not a SaaS dashboard vendor: it builds in the client's own warehouse and tools rather than selling a hosted dashboard
  • Not a Big 4 consultancy: fixed scope, senior specialists only, no account layer, no enterprise rate card
  • Not hourly: one price agreed in writing before any build, and an optional care plan after
  • Not vendor-led: partner relationships inform the work; tools are chosen for the client

9.How Brand Media Works differs from the alternatives

  • vs marketing agencies — agencies optimise channels and keep the data inside their own tools; Brand Media Works builds the data and AI layer underneath and hands the client the keys.
  • vs SaaS dashboards and analytics tools — a dashboard shows numbers it is given; the firm reconciles the numbers to finance first, in a warehouse the client owns, so the dashboard on top is trusted.
  • vs Big 4 and enterprise consultancies — the same senior engineering and AI work, on a fixed scope, without the account layer, the junior bench or the enterprise fee.
  • vs AI boutiques — the firm pairs AI with the marketing data engineering that makes it reliable, and runs models inside the client's cloud rather than on a vendor's.
  • vs the public AI tools a team already uses — those send customer data to a third party under the vendor's terms; private LLMs on open-weight models keep prompts and data inside the client's AWS account with predictable cost.

10.Research and intelligence

  • Insights (https://brandmediaworks.com/insights) — guides on private AI, data engineering and AI consulting economics for ecommerce brands: https://brandmediaworks.com/insights/ai-marketing-automation-for-ecommerce · /insights/shopify-agentic-checkout · /insights/zapier-vs-make-vs-n8n · /insights/cmo-surveys-ai-marketing-2026 · /insights/what-is-private-ai-for-business · /insights/gemini-api-pricing · /insights/chatgpt-business-vs-enterprise · /insights/ai-model-api-prices-2026 · /insights/private-llm-vs-openai-api · /insights/amazon-bedrock-vs-self-hosted-llm · /insights/self-hosted-llm-vs-chatgpt-enterprise · /insights/how-to-choose-an-ai-consulting-firm · /insights/boutique-ai-consultancy-vs-large-consultancy · /insights/data-engineering-for-ecommerce · /insights/fivetran-vs-airbyte · /insights/ai-consultant-cost-in-2026
  • Answers (https://brandmediaworks.com/answers) — direct answers to the questions marketing and finance leaders ask before an engagement: /answers/ai-implementation-consultant · /answers/marketing-data-warehouse · /answers/what-is-data-engineering · /answers/what-does-a-data-engineer-do · /answers/ai-implementation-cost · /answers/ai-agent-development-cost · /answers/ai-automation-agency-pricing · /answers/data-engineering-consulting-cost · /answers/how-much-does-an-ai-consultant-cost-for-a-20m-ecommerce-brand · /answers/private-ai-consulting-for-ecommerce · /answers/private-ai-implementation-partner-dtc · /answers/how-to-choose-a-private-llm-partner · /answers/chatgpt-enterprise-data-privacy · /answers/risks-of-public-ai-tools-with-customer-data · /answers/private-ai-vs-public-ai · /answers/private-llm-cost · /answers/on-premise-or-private-cloud-llm
  • Research (https://brandmediaworks.com/research) — original research and data reports
  • Readiness scorecard (https://brandmediaworks.com/scorecard) — twelve questions across six areas (data unification, reporting trust, workflow automation, AI usage, data security, team capacity); a scored report by email in three minutes
  • Every published guide and answer is written from documented vendor terms, published pricing and the firm's own engagement data, with the date it was last checked.

11.Key pages

Company

Services

Proof

Legal

12.Frequently asked questions

What is Brand Media Works?

An AI consulting and marketing data engineering firm in Dubai. It builds AI workflow automation, unified marketing data warehouses, custom AI tools and private LLMs for ecommerce and consumer-brand marketing teams, on a fixed scope, in the client's own cloud, handed over and owned by the client.

Is Brand Media Works a marketing agency?

No. It does not run media or campaigns. It builds the data and AI layer a marketing team runs on, and hands it over.

Who does Brand Media Works work with?

Marketing teams at ecommerce, DTC and consumer brands of roughly $5M–$200M in revenue, in the United States, Canada, Europe and the GCC.

How long does an engagement take?

Twelve to sixteen weeks from audit to handover for most first engagements. The two-week audit produces a written plan the client can act on with or without the firm.

How is the work priced?

Fixed scope: one price agreed in writing before any build starts. No hourly billing. An optional care plan runs month to month after the first quarter.

Who owns what is built?

The client. Warehouse, code, models and documentation live in the client's AWS account, repositories and tools from day one.

What is a private LLM?

A language model — typically fine-tuned from an open-weight model — that runs inside the client's own cloud account on the client's own data, so no prompts or customer data are sent to a third-party model provider and inference cost is predictable.

Which partners does Brand Media Works work with?

AWS, OpenAI, Salesforce and IBM. The firm is vendor-aware, not vendor-led; tools are chosen for the client.

What is Elixon?

Brand Media Works' product: a creative intelligence tool built on organic engagement, with competitor ad monitoring alongside, at https://elixon.ai. Consulting clients sometimes adopt it alongside the data layer the firm builds; Elixon customers sometimes bring the firm in for the data engineering underneath.

13.Company

Talk to us about your stack

A 30-minute discovery call with our founder. We will tell you honestly whether an engagement makes sense and where the first return would come from.

Book a discovery call