Retail
Sales operations rebuild for a South African retailer
Unified CRM, ecommerce and store data into one pipeline and gave the sales team AI-assisted follow-up.
- +39%
- conversion
- −23%
- sales cycle
- +22%
- revenue in Q1
Challenge
Online, store and B2B sales lived in three systems that never agreed. Reps worked from exports and leads went cold between touchpoints.
What we built
We built a single customer and order model in the warehouse, connected Salesforce to it, and added automated lead scoring and follow-up drafts so reps spent their time on conversations instead of admin.
Results
- conversion
- +39%
- sales cycle
- −23%
- revenue in Q1
- +22%
Stack
- Client
- South African retail group
- Region
- South Africa
Talk to us about your stack
A 30-minute discovery call with our founder. We will tell you honestly whether an engagement makes sense and where the first return would come from.